Lidera
Client
Brazilian National Bank and TM1 Agency.
(Banco do Brasil)
Role
Art Director and Designer.
Art Director and Designer.
As the Art Director for Banco do Brasil's annual convention, I had the privilege of spearheading the creative direction for this significant event. Taking place at a football stadium, one of the highlights of the convention was the incorporation of three large-scale screens spanning the entire length of the goal-side stands.
This dynamic setup not only provided a visually stunning backdrop but also created an immersive and engaging environment for the employees. Through attention to detail, we crafted an impactful experience that effectively communicated the key messages and objectives of the convention, leaving a lasting impression on the attendees and fostering a sense of unity and excitement among the bank's workforce.
