![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/7b53dbac-9c59-4a50-86b4-fcee7020cca7_rw_1920.jpg?h=016c8ddb4ea4f0103b25ea05a3be4a0c)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/989a3bb2-fc30-4baf-9cf5-c5f8c25f480b_rw_1920.jpg?h=1801d9428c6556f4acf8c369b022f537)
EN
The Amstel beer wanted to make a great launch for its new beer, Amstel pure malt,
so Amstel sought the agency TM1 to create 4 incredible events in 4 states of Brazil, Rio Grande do Sul (Porto Alegre), Minas Gerais (Belo Horizonte), Paraná (Curitiba) and Mato Grosso do Sul (Campo Grande). At the time I worked at the agency as Art Director and created all the communication of the event with illustrations that brought a little of each state and together with the team we created a unique experience for each event, with tasting of the new beer and news.
POR
A cerveja Amstel queria fazer um grande lançamento para sua nova cerveja, Amstel
puro malte, então Amstel buscou a agência TM1 para criar 4 eventos incríveis em 4 estados do Brazil, Rio Grande do Sul (Porto Alegre), Minas Gerais (Belo Horizonte), Paraná (Curitiba) e Mato Grosso do Sul (Campo Grande). Na época eu trabalhava
na agência como Diretora de Arte e criei toda a comunicação do evento com ilustrações que trouxessem um pouco de cada estado e junto com a equipe criamos uma
experiência única para cada evento, com degustação da nova cerveja e novidades.
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/c00d4d1e-dcb6-4bce-a887-5bfbe7fc7c08_rw_1920.jpg?h=9ee16847fa0eec09ebca8e2bdc93970e)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/16ff4be9-efb4-4bee-b4af-f9ef4e871fe6_rw_1920.jpg?h=7e4348bbd75d8b1a2fe559817727fcc2)
Check out the video from the event.
AMSTEL LAUCH | MINAS GERAIS | BRAZIL
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/859642cb-22f6-4939-b6ba-d0b0af1bdf02_rw_1920.png?h=a400d7aab6b770b8fcf9af59491c3f37)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/0924cca5-e173-4507-9ac9-cf96b08c7689_rw_1920.jpg?h=6ef43972819fe5918b6b3826af0c04e3)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/d88fcad4-c405-4a7e-82ff-8feea1f3d197_rw_1920.jpg?h=3eba6f046af3cbb2dcc79563580aff0c)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/8f8539c0-b74e-46f1-a965-115613fca648_rw_1920.jpg?h=f2d40ad359d4bf9425ef40f76b906634)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/a356680f-cd2b-4bc8-b167-ad1c0ea0db64_rw_1920.jpg?h=0ba34e677953b793eb12318127503459)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/9eeef159-da6f-448a-a0b9-bfcadc28bd87_rw_1920.jpg?h=93d78c1be98c704dd7357b3b5efa207f)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/1aa3678d-63f6-4a44-aa84-60084194272f_rw_1920.jpg?h=ad9f8e0c89d5ec8b1438f22fa7fd06b5)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/260fbed5-12ea-427b-9ada-d385fdb2303f_rw_1920.png?h=e0387bf6705fc797dc60b8f313cd362a)
Check out the video from the event.
AMSTEL LAUCH | PORTO ALEGRE | BRAZIL
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/3b9b9fa4-17fe-4496-8730-7d377488df4f_rw_1920.jpg?h=05a4b0657e9d280f024b9e29a8ff714c)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/a044880e-d52b-496d-a01b-695f04c5356e_rw_1920.png?h=e96937b618c43d66b1969327b593f286)
Check out the video from the event.
AMSTEL LAUCH | CURITIBA| BRAZIL
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/1e5a502c-2086-4198-8e5d-7e00a4320978_rw_1920.jpg?h=981817d847cca31e4c881887e567a7dd)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/d3d788e1-3514-484d-b958-fde7522e38dd_rw_1920.png?h=0cc5b764bdc3ec6e153a0baf22375f65)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/900a821e-4005-4f14-b149-19de51492045_rw_1920.jpg?h=b8cd73cb142f70bbd63a085c5d1c9c3c)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/7805cf50-9ca9-42d4-a115-dbe4bf9370c2_rw_1920.jpg?h=2d99cc7bfba2175a94dbb427651ac042)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/50351cc6-939a-4ac7-9f6f-4774a5f08519_rw_1920.jpg?h=6ea2b686690a41597eaa15b67043a759)
![](https://cdn.myportfolio.com/53c6f91a-a362-493a-86b4-9de75f1a71be/77140689-82ec-4eff-83f2-aac73dd48585_rw_1920.jpg?h=17dd0d55bcc79df51a497cb3035a97f6)