Amstel new recipe launch!

Amstel and TM1 Agency. 
Art Director and Designer.

As the art director and illustrator, I had the privilege of leading the creative direction and shaping the visual identity for the launch of Amstel's new Pure Malt recipe. The launch event took place in four different cities across Brazil, creating an immersive experience for attendees. With a focus on celebrating the craftsmanship and quality of the new recipe, I designed a captivating visual identity that showcased the essence of the brand and its commitment to excellence.
The event provided an opportunity for guests to indulge in the rich taste of the new Pure Malt recipe, engage with interactive displays, and immerse themselves in the Amstel brand experience. The combination of striking visuals, captivating illustrations, and carefully curated event elements created an unforgettable and authentic brand journey for attendees across the four cities.
We not only showcased Amstel's commitment to innovation but also created lasting connections with consumers, reinforcing the brand's position in the market.
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